How to write a WoW guild recruitment post

In World of Warcraft Classic, and now World of Warcraft Forever, the main way of recruiting new members is Discord. Large community servers, organized by region and ruleset (PvE, PvP, RP and RP-PvP), act as hubs where you can find guilds or advertise your own. Some have well over 10,000 members. WoW Forever has no realm list. It's a realmless system with four rulesets (PvE, PvP, RP and RP-PvP), so these community servers are organized by region and ruleset.

Why Discord wins

There are a lot of tools online for advertising your guild. Even so, Discord is still the clear winner. People spend a lot of time on Discord, and with one or two clicks they can apply to a guild.

With a website, a player has to open the browser, find a tool, learn how to use it, find a guild, and then work out how to apply. That's simply more steps, so most people choose Discord.

The point of this guide is to help you create a recruitment post that stands out and clearly showcases you, your guild, you as a brand, and who you're for.

The WoW Forever community Discords (EU)

Here are the community servers for the EU. Join the one that matches your guild's ruleset, and read its recruitment rules before you post.

Other places to advertise

Discord comes first, but these tools and sites can bring in extra applicants. Link them in your own recruitment so people can find you in more than one place.

How the thread works

These servers usually have a forum channel where you, as the guild master or whoever handles recruitment, can post a thread for your guild. The thread normally contains your guild's name and a short description. Then you showcase what you do and what you offer.

Think about these questions:

• What can people expect from you?
• What's your vibe?
• What type of players are you looking for?
• Are you PvE, PvP or something else?
• Are you casual, semi-hardcore or hardcore?

What to include

Show raid times in everyone's time zone

Use a Discord timestamp. It's a short piece of code that shows each reader the time in their own time zone.

<t:1700000000:F>

The number is a Unix timestamp. You don't have to work it out yourself, because there are free Discord timestamp generators where you pick the date, time and time zone, and copy the code. The letter at the end sets the format:

One thing to keep in mind: a timestamp points to one specific moment. For a weekly schedule, I'd use a timestamp for your next raid, and also write your usual time with a time zone, like 20:00 CET.

A starting template

Here's a plain starting point you can copy. Discord supports headings, bold text and lists, so check how it looks in the preview before you post.

# <Guild name> | <Faction> | <Ruleset>
**<One-line pitch about who you are.>**

## About us
<Two or three short lines: your vibe, your goals, what members
can expect.>
Style: <casual / semi-hardcore / hardcore>
Focus: <raiding / PvP / social>

## We're looking for
- <class icon> **Druid** (healer)
- <class icon> **Mage** (damage)
- <class icon> **Warrior** (tank)
Other classes? Ask us. We love good players with a good attitude.

## Raid schedule
- <Day>: <t:UNIX:t> to <t:UNIX:t> (your local time)
- <Day>: <t:UNIX:t> to <t:UNIX:t>
Loot: <your system>, rules here: <link>

## How to apply
- Discord: <invite link>
- Website: <link>
- Contact: <officer name>, <officer name>

Use custom emojis to stand out

Custom emojis help a lot. If you're listing something, you can make a custom list for your guild. For example, if your guild's main color is green, you can create green emojis for bullet points, dashes or the numbers 1 to 5, in your brand color. Emojis that show your guild's logo, classes, professions and raid times help immensely.

The catch is that on a free Discord account, custom emojis only work in the server they were uploaded to. To use yours in another server's recruitment forum, you need Discord Nitro. The basic tier is enough, because it allows custom emojis everywhere, so you don't need the expensive plan. At the time of writing, Nitro Basic costs $2.99 a month or $29.99 a year.

You really only need Nitro for a day, just to post the first thread. Nitro is often available cheaply through promotional offers, so you may be able to get it for very little. Stick to official Discord promotions or sellers you trust.

If you'll be editing the post later, for example when you change which classes you need, you'd need Nitro again. You can avoid that by planning ahead: keep the parts that change, like open classes and raid times, somewhere else, such as a short message in your own Discord or a page on your website, and link to it from the post.

To copy an emoji's code, type a backslash before it, like \:green_dot:, and send. Custom emojis look like <:name:123456789>.

Making your own emojis

I make all of mine in Figma, and I'll show you how to change them easily.

Common mistakes

• A wall of text. Use headings, short lines and lists.
• No time zone. A raid time without one is useless.
• No contact. If people can't tell how to apply, they won't.
• Vague asks. Say which classes you need, not "all classes".
• Hiding your loot system. Players want to know before they apply.
• Ignoring the server's rules. Read the channel rules, and don't spam.

FAQ

Where should I post my guild recruitment?

On the community Discord for your region and ruleset, and then on the other sites above.

Do I need Discord Nitro?

To use custom emojis in another server, yes. The basic tier is enough, and you may only need it for a day.

How long should a recruitment post be?

Short enough to read in a minute. Discord limits message length (2,000 characters on a free account), so keep it tight.

How do I show raid times for different time zones?

Use Discord timestamps. Each reader sees the time in their own time zone.

Should I include my loot system?

Yes. It's one of the first things players ask about.